![]() Interestingly, when renters start their search, they’re using fewer sites and apps. Mobile sites and apps have seen a steady increase since 2019. Online search is on a general upward trend for renters across all mobile device types. More renters are searching on mobile devices With that in mind, here are three key takeaways that signal what renters want and how you can help them. Improving the digital experience for renters and tenants could also benefit your bottom line by increasing the return on ad spend and decreasing tenant turnover, which will mean even more in a softer rental market. Today’s renters expect to do more online, as actions like signing a lease and paying rent become increasingly digitized. ![]() Last year, for example, 23% of renters said they did not take an in-person tour - a trend that has grown since 2019. ![]() The migration of the rental search process to the internet was accelerated in some ways by the pandemic.
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